
INTRODUCTION The primary objective of every organization is the desire to achieve success and long-lasting progress. But only a handful of organizations consider the employee in that organization to be the main asset that can lead the organization to long-lasting success (T. Abbah, M., 2014). Achieving a competitive advantage is key in today’s dynamic world for organizations to achieve success. This is recognized as the highest goal by many organizations for survival in an aggressive industry (Bhatti, Aslam, Hassan, and Sulaiman, 2016). It’s reasonably plausible that for example, the primary motivation for certain employee groupings is their personal stake in the organization such as career development, rewards, and recognition, whilst other groupings may be motivated by a combination of working environment, values in an organization and role challenges (Glen, C.,2006). Al Aramai (2002) in his research state the word motivation was derived from the Latin word movere which mea...